THE COLOUR MEANINGS -rainbow-

Red:
Red is the color of fire and blood, so it is associated with energy, war, danger, strength, power, determination as well as passion, desire, and love.
-Light red represents joy, sexuality, passion, sensitivity, and love.
-Pink signifies romance, love, and friendship. It denotes feminine qualities and passiveness.
-Dark red is associated with vigor, willpower, rage, anger, leadership, courage, longing, malice, and wrath.
-Brown suggests stability and denotes masculine qualities.
-Reddish-brown is associated with harvest and fall.

Orange:
Orange combines the energy of red and the happiness of yellow. It is associated with joy, sunshine, and the tropics. Orange represents enthusiasm, fascination, happiness, creativity, determination, attraction, success, encouragement, and stimulation.
-Dark orange can mean deceit and distrust.
-Red-orange corresponds to desire, sexual passion, pleasure, domination, aggression, and thirst for action.
-Gold evokes the feeling of prestige. The meaning of gold is illumination, wisdom, and wealth. Gold often symbolizes high quality.

Yellow:
Yellow is the color of sunshine. It's associated with joy, happiness, intellect, and energy. Shades of yellow are visually unappealing because they loose cheerfulness and become dingy.
-Dull (dingy) yellow represents caution, decay, sickness, and jealousy.
-Light bright yellow is associated with intellect, freshness, and joy.

Green:
Green is the color of nature. It symbolizes growth, harmony, freshness, and fertility. Green has strong emotional correspondence with safety. Dark green is also commonly associated with money.
-Dark green is associated with ambition, greed, and jealousy.
-Yellow-green can indicate sickness, cowardice, discord, and jealousy.
-Aqua is associated with emotional healing and protection.
-Olive green is the traditional color of peace.

Blue:
Blue is the color of the sky and sea. It is often associated with depth and stability. It symbolizes trust, loyalty, wisdom, confidence, intelligence, faith, truth, and heaven. Blue is also strongly associated with tranquility and calmness.
-Light blue is associated with health, healing, tranquility, understanding, and softness.
-Dark blue represents knowledge, power, integrity, and seriousness.

Purple:
Purple combines the stability of blue and the energy of red. Purple is associated with royalty. It symbolizes power, nobility, luxury, and ambition. It conveys wealth and extravagance. Purple is associated with wisdom, dignity, independence, creativity, mystery, and magic.
-Light purple evokes romantic and nostalgic feelings.
-Dark purple evokes gloom and sad feelings. It can cause frustration.

White:
White is associated with light, goodness, innocence, purity, and virginity. It is considered to be the color of perfection. White means safety, purity, and cleanliness. As opposed to black, white usually has a positive connotation. White can represent a successful beginning. In heraldry, white depicts faith and purity.

Black:
Black is associated with power, elegance, formality, death, evil, and mystery. Black is a mysterious color associated with fear and the unknown (black holes). It usually has a negative connotation (blacklist, black humor, 'black death'). Black denotes strength and authority; it is considered to be a very formal, elegant, and prestigious color (black tie, black Mercedes). In heraldry, black is the symbol of grief.